LONDON, March 22, 2024
ATP is excited to announce a strategic partnership with DreamFight, a pioneering new platform offering immersive experiences for the next generation of sports fans.
DreamFight is a new operating system that aims to redefine how sport is experienced. Powered by the latest advancements in machine learning, it enables unique fan-first experiences with boundless possibilities. The partnership grants ATP an equity stake in DreamFight, which will develop a first-of-its-kind product for the ATP Challenger Tour, leveraging the AI and data capabilities of Tennis Data Innovations (TDI).
The partnership marks the ATP’s latest move to reimagine the game for younger audiences, following the recent launch of new digital experiences for fans. It also marks the ATP’s first foray into early stage venture development, aiming to incubate transformational tech via tennis’ global platform.
“We’re proactively backing and building the future – not waiting for it to come to us,” said Massimo Calvelli, ATP CEO. “Our support of DreamFight is part of our wider vision to create the best entertainment experience in the world, with a laser focus on the next generation of fans. Tennis has a global platform to help accelerate that.”
The Challenger Tour, which features more than 12,000 matches across nearly 200 events each season, is the launchpad to men’s professional tennis. It has seen record investment in recent years under the ATP’s OneVision strategy, creating new opportunities for players, elevating the product for fans and positioning the Tour as a testbed for innovation.
Sharif Elshinnawi, Founder of DreamFight, said: “DreamFight is a space that will captivate a new generation that demands deep engagement and adventure. By blending sport with an immersive digital playground founded on competition, community, and customisation, we’re transforming live sport into something even more personal and thrilling.”
DreamFight has commenced product development and initiated its seed funding round. More information on what this exciting new platform means for fans will be revealed in due course.
