LONDON, November 7, 2024 (ATP Press Release)
The ATP is proud to present Momentum, a limited-edition collection of official memorabilia based on the 2024 Nitto ATP Finals in Turin (10-17 November). The collection transforms the drama and intensity of the ATP Tour’s flagship event into unique digital mementos for fans to keep forever.
Momentum is an eight-day experience where fans claim Traces: digital memorabilia, crafted from match data, that retell the story of tennis. As the tournament progresses, fans will be welcomed to claim a Trace from each of the 15 singles matches – a personal keepsake to relive showdowns between the world’s greatest players.
As fans build their collections, the intention behind Momentum will be revealed: recognising the fans and their love for the game. Each Trace is time-limited, claimable exclusively during a 24-hour window on match day. Whether in the stands or watching from around the world, fans can now mark their engagement with iconic Nitto ATP Finals moments via these trophies of fandom.
“Momentum is about recognising and giving back to the fans,” said Mark Epps, ATP Director of Communications and Web3. “There are fans all over the world that never miss a moment of tennis, and to date there has been no way to celebrate that. This experience gives them the chance to prove ‘I was there’ for our flagship tournament – and to come away with beautiful memorabilia that capture its drama.”
Momentum has been created in collaboration with Trace, a UK-based tech startup pioneering proof of fandom through blockchain-based digital memorabilia, with official match data provided by Tennis Data Innovations (TDI).
“Being a true fan is a commitment,” said Tareq Nazlawy, CEO of Trace. “Using blockchain technology and data-led storytelling, we can now recognise that commitment with digital mementos which are as enduring as the moments they commemorate. With Momentum, we’re inviting the global tennis community to stand up and be counted in this shared digital experience.”
Don’t miss your chance to be part of Momentum during the 2024 Nitto ATP Finals (10-17 November). Create your account and claim your Traces for free at https://atp.trace.fan.
