CHARLESTON, S.C./WASHINGTON, March 24, 2026 (by Michael Dickens)
The Credit One Charleston Open, the largest women’s-only pro tennis tournament in North America, knows it takes more than just world-class tennis on the court to be a successful event.
Recognized as the WTA 500 Event of the Year in each of the past four years, the Credit One Charleston Open returns to the South Carolina Lowcountry from March 28 through April 5 on Daniel Island in Charleston. This year’s event will include an expanded fan experience featuring new hospitality concepts, dining, live entertainment and immersive on-site programming.
New additions include: Hotel COCO, the COCO Co-Op retail experience and The Kitchen, alongside special events that feature the Bryan Brothers concert, Har-Tru Glow Nights, a pickleball exhibition with the Nothing Major podcast hosts, John Isner, Steve Johnson and Sam Querrey, and an opening weekend Oyster Roast.
This year, fans can expect an expanded lineup of experiences designed to showcase Charleston’s culture, cuisine and vibrant social scene throughout the nine-day event.
“This year, we’re intentionally designing more ways for fans to engage beyond the matches themselves,” said Bob Moran, President of Beemok Sports & Entertainment, in a statement. “From introducing Hotel COCO as a new social hub from our partners at BHC, to expanding our food and beverage concepts like The Kitchen, to bringing in live entertainment like the Bryan Brothers concert and interactive moments like Har-Tru Glow Nights, every addition is meant to create a more dynamic, all-day experience that reflects both the energy of the tournament and the spirit of Charleston.”
The tournament will also feature an outstanding, world-class player field, including current Top-20 stars Jessica Pegula, Madison Keys, Amanda Anisimova, Belinda Bencic, Iva Jovic and Emma Navarro.
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Coming to the Credit One Charleston Open this year:
• COCO Co-Op – New in 2026, the Credit One Charleston Open will debut the COCO Co-Op. It’s a first-time retail and experiential concept that is designed to bring together a curated mix of Charleston-based brands for daily pop-ups and interactive shopping experiences. Among the participating partners are: Brackish, HART, Candlefish, Marsh and Magnolia, KREWE and Dermhaus. Each brand will offer unique products and activations throughout the week. The COCO Co-Op blends retail with interactive, customizable shopping experiences, featuring everything from handmade jewelry and hats to art and lifestyle goods. In partnership with Candlefish, the tournament will debut two exclusive, co-branded candles created for the 2026 event, offering fans a fun way to take home a piece of the tournament.
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• Hotel COCO by BHC – Hotel COCO is a new hospitality experience curated by BHC, the award-winning team behind The Charleston Place and The Cooper. It brings a boutique, resort-style atmosphere to the tournament grounds. Designed as a premium social destination, Hotel COCO blends elevated design, curated food and beverage offerings and a lively setting for fans to gather between matches. Access is available as a premium add-on to a standard tennis ticket and includes all-day entry to the private lounge and garden, a complimentary glass of champagne upon arrival and unlimited dining from a curated menu, with cocktails and specialty beverages available for purchase.
• Nothing Major Pickleball Exhibition – Fans can catch Nothing Major podcast hosts and former American ATP stars John Isner, Steve Johnson and Sam Querrey on Sunday, March 29 at 2 p.m. in a high-energy pickleball exhibition on the tournament’s pickleball courts. Featuring fast-paced rallies, competitive play and plenty of personality on display, this special event adds an entertaining crossover moment to the week’s programming.
• The Kitchen – Located overlooking the pickleball courts, The Kitchen is a new open-air restaurant highlighting Lowcountry flavors and regional ingredients. With a relaxed feel, it offers a fresh space for guests to enjoy local cuisine and unwind throughout the day. Centered around an open-flame cooking concept, the restaurant will feature live-fire preparation that brings a dynamic, elevated approach to a menu of shareable dishes.
• Bryan Brothers Concert – In a special crossover moment between tennis and entertainment, legendary American doubles team Bob and Mike Bryan will headline a live concert experience on Friday, April 3 from 4-6 p.m. on the Althea Gibson Club Court. The concert is open to all Friday (day and night session) ticket holders.
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• Credit One Charleston Open Oyster Roast – Fans can kick off opening weekend with a classic Lowcountry tradition at the Credit One Charleston Open Oyster Roast, which takes place Saturday, March 28 from 4-6 p.m. Hosted at The Kitchen by OVG Hospitality, this signature event will feature all-you-can-eat oysters, local flavors and a festive social setting. Renowned Charleston chef Jason Stanhope of Sullivan’s Fish Camp will host the Oyster Roast, highlighting his take on Lowcountry cuisine. Tickets include general admission access to the grounds and main stadium for the first qualifying session, with beverages available for purchase.
• Har-Tru Glow Nights & Activation Court – New this year, Har-Tru will introduce an expanded “Play On After Dark” experience with featured Glow Nights of tennis, pickleball and padel bringing a high-energy, nighttime element to tournament week. The courts will transform into a glow-in-the-dark setting with music, interactive games and social play, creating a lively after-hours experience that goes beyond traditional tennis. Throughout the week, the Har-Tru Activation Court will continue to offer daily programming, mini clinics, skill-based challenges and open play, giving fans of all levels the opportunity to step onto the court and get involved in racket sports.
• Seaglass Lounge – In partnership with Seaglass Wines, the Seaglass Lounge will offer a coastal-inspired wine experience where fans can unwind between matches. Featuring a curated selection of Seaglass Wines, comfortable seating and a relaxed, lounge-style atmosphere, the space provides a more laid-back setting to sip and recharge.
News & noteworthy
The Credit One Charleston Open has brought on new partners, including TaxSlayer and Mercedes-Benz. Together, they further enhance the tournament’s roster of national partners while elevating the event’s commercial profile. Notably, Mercedes-Benz’s recent landmark investment in women’s tennis, regarded as the largest sponsorship deals in women’s sports history, underscores the growing momentum and value of women’s sports on a global stage.
“We are honored to partner with the Credit One Charleston Open, an event that exemplifies excellence and a strong commitment to community – core values at the heart of TaxSlayer. Supporting this world-class tournament allows us to connect with fans in impactful ways during one of the most exciting moments in professional tennis,” said Jamie Saxe, CEO, TaxSlayer, in a statement. “We look forward to celebrating the athletes, the sport, and the Charleston community as we help make this year’s tournament unforgettable.”
