LONDON, June 9, 2026 (Media Release)
The All England Lawn Tennis Club has unveiled its highly anticipated 2026 campaign ahead of the 139th staging of The Championships at Wimbledon.
Created in partnership with lead creative agency VCCP, the trailer – ‘Where Beauty meets the Battle’ – marks the second instalment of the global brand platform ‘There Is Only One Wimbledon’, which launched last year.
The integrated campaign reinforces the unique appeal of Wimbledon: an unparalleled experience where timeless heritage and beauty collide with the athletic excellence of the players.
At the heart of the campaign is a cinematic 60” hero film, which captures the essence of the event through the eyes of a Holly Blue butterfly, with the peaceful elegance of ‘tennis in an English garden’, shattered by the dynamic shots on court, as players push themselves to their limits to secure victory.
Butterflies are frequent visitors to the Wimbledon courts and an anecdote from former tennis player Henri Leconte provided the inspiration for the campaign. Playing at Wimbledon in 1986, he commented: “I played very well and then something wonderful happened. I was shaping up to serve and this beautiful white butterfly landed at my feet. Usually, most people would stamp on it to get on with things, but I picked it up and it stayed on my racket, I walked it over to the crowd and it flew into the stands. The people went nuts!”
The trailer can be viewed here.
Annabel Croft, the voice of the 2026 campaign trailer, said: “Wimbledon is truly one of a kind. There is nothing quite like the contrast of the sport at its most intense, played out amid such extraordinary beauty – it really is tennis in an English garden.”
On starring in the trailer, world No.2 and 34-time Grand Slam champion, Alfie Hewett, commented: “Wimbledon is a very special place. Within the amazing Grounds is a desire to win like nowhere else. It’s wonderful to be part of the campaign ahead of this year’s Championships particularly in this significant milestone year as wheelchair tennis marks its 50th anniversary.”
Usama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club, said: “Creating this second instalment of ‘There Is Only One Wimbledon’ gave us the opportunity to celebrate what makes Wimbledon truly unique. Revered around the world not only for the pinnacle of performance, alongside excellence and tradition, but also for the exhilarating emotion and intensity that can only be brought by the world’s best players in full flight. Our 2026 film tells that story beautifully to our fans all around the world. A legacy of tennis gladiators, battling for victory, in the ultimate arena of Centre Court and all its beauty.”
Amid an exciting summer of sport, the trailer reinforces Wimbledon’s status as the finest stage in tennis and one of the most iconic events that spectators and players can experience.
The Championships 2026 will be staged from Monday 29 June to Sunday 12 July.
