WASHINGTON, April 28, 2020 (by Michael Dickens)
Seven-time Grand Slam singles champion Mats Wilander, now respected as a tennis commentator and analyst at Eurosport, says with the coronavirus shutdown that has halted pro tennis, now is an ideal time for re-branding the sport in an effort to attract a new generation of fans.
During a recent telephone interview with Reuters, Wilander, 55, who now resides in Hailey, Idaho (USA), said, “Truth is, and I hate to say it, we are going to lose the greatest player of all time in terms of interest in a year or two when Roger stops.” Roger, of course, is 20-time Grand Slam champion Roger Federer.
“We have a new breed of men and women that are really exciting, great athletes, great attitude but they are missing out on a bit of the limelight while the likes of Federer and Rafa Nadal and Novak (Djokovic) continue to play.
“Now is the time to re-brand the sport a little to attract a younger audience. Maybe we can see more men’s and women’s combined events so the young players can be marketed better.”
Further, the Swede said that “Tennis has always been at the forefront of equality between men and women’s prize money. This is a perfect time to somehow make it a working relationship where we combine.
“Some tournaments wouldn’t work as men’s and women’s event but others would. It’s about demographics and being flexible and adapting to the market. But it’s a necessity for tennis to attract younger fans going forward.”
Virtual tennis provides thrills, laughs
The first day of the Mutua Madrid Open Virtual Pro provided thrills and laughter – and a few hiccups – all for a good cause. Although it’s too early to predict how it all might turn out, at least one player, Belinda Bencic, came ready and focused to play. She was attired in full kit from head to toe and walked upstairs into her family room with her racquet bag slung over her shoulder and arranged her towels just like it was a regular tournament. Then, she promptly beat Carla Suárez Navarro 3-1 in her first group match. It took just nine minutes. Later in the day, Kei Nishikori shutout Frances Tiafoe 3-0 in a mere five minutes.
Shot of the day? 😱 #MMOPEN Virtual Pro
🇨🇭 @BelindaBencic & 🇪🇸 @CarlaSuarezNava #PlayAtHome 🎮 pic.twitter.com/TaMUBWpGAN
— #MMOPEN (@MutuaMadridOpen) April 27, 2020
Of the 24 group play matches Monday, one of the most highly-anticipated matches pitted Rafael Nadal against Denis Shapovalov. The Spaniard prevailed 4-3 (3) in only 11 minutes, hitting 17 winners and outpointing Shapovalov 25-20. Virtual Nadal was attired in an orange muscle shirt and white shorts and, not surprisingly, displayed some of his real-life idiosyncrasies. The real Nadal could be seen in the lower-left corner of the screen during the match wearing a white t-shirt and baseball cap. Unfortunately, throughout the brief encounter, fans were unable to hear either player comment on the match, which was a chief criticism noted by fans on social media.
The @RafaelNadal celebration 😅
Rafa is off to a winning start in the #MMOpen Virtual Pro, defeating Shapovalov 4-3(3) in Group 1. 🎮 pic.twitter.com/vFLP5jcSkR
— ATP Tour (@atptour) April 27, 2020
Throughout, the fast pace of the single-set matches (first to three games – win by two – with tie-breaks at 3-all) meant most of them went quickly, enough to whet a fan’s appetite. Virtual play allowed for little room for error by the players. In the end, it was gaming skills, which requires tremendous hand-eye coordination, that proved to be a great equalizer.
Among double winners on the first day were Diego Schwartzman, Sorana Cirstea, Stefanos Tsitsipas and Caroline Wozniacki.
“I haven’t done anything since January,” the former World No. 1 Wozniacki said, quoted by the WTA website. “I haven’t seen my racquets, I haven’t played any tennis … so I’m fresh, that’s for sure. I have a lot of energy to go play!”
Round-robin group play continues on Tuesday, with the knockout quarterfinal round on Wednesday and semifinals and finals on Thursday.
Here you have tomorrow’s order of play! ⏰🎾 #PlayAtHome 🎮 | #MMOPEN pic.twitter.com/jnbt6v7Pua
— #MMOPEN (@MutuaMadridOpen) April 27, 2020
Behind the Racquet – Roberto Bautista Agut
Roberto Bautista Agut, 32, recalls in his first-person Behind the Racquet essay, which he wrote for the Instagram series earlier this month, how his parents wanted him to make his dreams come true no matter the situation. “I kept playing and fought harder than I ever did. That was my way of making it worth it.”
The World No. 12 Bautista Agut recalled how following his mother’s death in 2018 he was playing some of his best tennis. “I was there for my family as much as I could, but I couldn’t throw away what I have worked all my life for. I never game up.”
Then, in November 2019, Bautista Agut’s quadriplegic father passed away during Spain’s Davis Cup tie against Canada. “I got to be with him his last few minutes and played a match 24 hours later. It was what my father wanted for me.”
What they’re saying
After her opening win against at the Mutua Madrid Open Virtual Pro Monday, Belinda Bencic was asked how she is spending her time at home in Switzerland during the Covid-19 lock down: “I think it is important to make a routine so as to not become lazy.” Bencic said she’s enjoying things like exercising and cooking. “I’m doing things at home I never had the time to do. I’m reading books, painting. It’s actually very nice.”
The @mutuamadridopen Virtual Pro PS4 Game “Walk In” into my living room😄 #playathome PS: my match is in 10min 😅 pic.twitter.com/Zm4V4iETqp
— Belinda Bencic (@BelindaBencic) April 27, 2020
What they’re sharing on social media
ATP / The commentary we all needed from Andy Murray
The commentary we all needed from @andy_murray 😂🔊@MutuaMadridOpen | #PlayAtHome🎮 pic.twitter.com/kxCNMNh5Nn
— ATP Tour (@atptour) April 27, 2020
Elina Svitolina, Ukraine, currently ranked No. 5 / Tennis anyone?
Tennis anyone ?? Ready for tomorrow 😛🎮 @MutuaMadridOpen @Nikecourt @Hublot pic.twitter.com/B8eR36rG1T
— Elina Svitolina (@ElinaSvitolina) April 26, 2020
Angelique Kerber, Germany, currently ranked No. 21 / Virtual tennis: fun but I need more practice
Competed at my first virtual @mutuamadridopen today… 🤖🎾 Great fun but I definitely need a little more practice 😂🙈 #MMOpen #PlayAtHome pic.twitter.com/ipNY6zOdn8
— Angelique Kerber (@AngeliqueKerber) April 27, 2020