STUTTGART, May 23, 2022
The Weissenhof tournament, which opens the extended grass-court swing on the ATP Tour in the week after Roland Garros, has presented a new title sponsor. Hugo Boss has secured the naming rights for the tournament with its clothing brand signing a four-year agreement with the event now set to be called ‘BOSS OPEN’.
A new chapter is about to begin. We are beyond excited to introduce you to our new title sponsor @HUGOBOSS and the #BOSSOPEN! pic.twitter.com/Xf8Sg5vBTF
— The Weissenhof (@theweissenhof) May 23, 2022
“We are very pleased that we were able to win such a globally respected and successful company as title sponsor for the Stuttgart tournament. The timing couldn’t be better with BOSS’ recent rebranding and realignment. That’s why we’re proud to be able to perfectly showcase the visibility of the brand around the ATP tournament in Stuttgart,” tournament director Edwin Weindorfer explained on Monday.
The Hugo Boss AG, often styled as BOSS, is a German luxury fashion house founded in 1924 and headquartered in Metzingen, Baden-Württemberg. The company sells clothing, accessories, footwear and fragrances. Hugo Boss is one of the largest German clothing companies, with global sales of €2.9 billion in 2019.
“BOSS can look back on a long tradition in sports sponsorship and I am delighted that we can celebrate our comeback on the tennis court here at the legendary Weissenhof tournament in Stuttgart. The BOSS OPEN will be an important part of the tennis calendar, with great players who have the right attitude and energy to succeed. We wish all players the best of luck and look forward to an exciting tournament,” says Daniel Grieder, CEO of Hugo Boss.
The ATP 250 grass-court tournament will be held from June 4 to 12, 2022. The entry list is led by World No. 10 and 2019 Stuttgart champion Matteo Berrettini of Italy.
