LONDON, June 27, 2023 (ATP Press Release)
The ATP has announced the launch of an official merchandise collection, dedicated to serving the more than 85 million recreational tennis players around the world, created in collaboration with Tennis-Point, the ATP’s Official Racket Sports Products Retailer.
The collection features a classic apparel line and essential equipment including tennis bags, strings and grips. With a focus on providing great quality at fair prices, the collection aims to make tennis more accessible to the millions of global fans who enjoy playing the game at all levels. It marks a significant new milestone in the global partnership between ATP and Tennis-Point, which began in 2021.
The unisex apparel line includes essential polos, tees, hoodies, shorts and headwear. Sporting the ATP Tour’s signature blue and white colourway, discreet detailing and clean lines inspired by classic tennis collections, the items offer a versatile and timeless on-court and clubhouse look.
In parallel, ATP and Tennis-Point have released a line of affordable, high-quality strings, grips and tennis bags. Other performance gear includes towels, wristbands and dampeners – providing players with the complete equipment set to maximise their enjoyment and performance playing the game. This marks the first time ATP has launched a comprehensive collection of apparel and equipment.
“We’re excited to bring the ATP Tour brand even closer to the tennis playing community through our new official merchandise line,” said Daniele Sanò, ATP Chief Business Officer. “We’re thrilled to expand our collaboration with Tennis-Point and offer high-value products that unlock great experiences for our fans.”
“Taking our already successful partnership with the ATP to new heights by making tennis equipment available to players of all levels for an affordable price is something we’re very proud of. The ATP brand is iconic in world sport, and we look forward to using our global presence to connect fans with this great collection,” said Christian Miele, Founder and Managing Director of Tennis-Point.
Browse the ATP Tour collection today in Tennis-Point retail stores, on Global.Tennis-Point.com, or national online shops in Germany, Austria, Switzerland, France, Italy, Spain, UK, Sweden, Netherlands, Belgium, Denmark, Slovakia and the Czech Republic. The collection will become available on Tennis-Point.com, TennisExpress.com and Tennispro.fr from the end of July.
