RIYADH, February 29, 2024 (ATP Press Release)
ATP and Public Investment Fund (PIF) unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organisers and stakeholders at all levels of the sport.
The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End ATP World No. 1, presented by PIF, is crowned at the Nitto ATP Finals in Turin, Italy.
PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.
The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.
Together, ATP and PIF will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan, which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.
Massimo Calvelli, ATP CEO, said: “Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.”
Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.”
Tennis is rapidly becoming a key sport in Saudi Arabia. Between 2019 and 2023, the number of registered players increased by 46%. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including via state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.
