LONDON, December 5, 2023 (ATP Press Release)
ATP is proud to announce the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour from 2024 – 2026.
Lacoste will outfit ATP staff and officials, including chair umpires, elevating style in travel across the Tour. The fashion-sport pioneer will also be showcased to a global tennis audience through the ATP Tour’s fast-growing social and digital channels.
The partnership celebrates a unique shared legacy in tennis. In 2022, ATP celebrated its 50th Anniversary, while 2023 marked Lacoste’s 90th birthday. The partnership also builds on ATP and Lacoste’s aim of bringing together diverse communities through a love of tennis and fashion.
Lacoste’s partnerships in tennis span some of the most prestigious events on the calendar, including ATP Masters 1000 tournaments in Madrid and Miami, and Roland-Garros. The brand’s roster of ambassadors includes tennis stars Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, Fiona Ferro and World No.1 Novak Djokovic.
Lacoste has also teamed with its ambassadors to provide free access to sport for enthusiasts from underprivileged communities. In the past three years, the ‘We Are Etendard’ project has rebuilt more than 20 courts across tennis, basketball, football and handball, helping inspire young people through sport.
ATP Tour Chief Business Officer Daniele Sano said: “For more than 20 years our partnership with Lacoste has blended tennis and style. It’s a timeless legacy of excellence we’re proud to continue, embodying the spirit of sportsmanship and elegance on and off the court.”
Lacoste CEO Thierry Guibert said: “As we renew our partnership with the ATP Tour, we look forward to continuing our journey of uniting communities across the world through a passion for tennis, performance, and elegance. Together, we celebrate the synergy of our rich legacies, marked by 90 years of Lacoste’s iconic style and 50 years of ATP’s remarkable contribution to the world of tennis.”
