ITF Press Release, June 12, 2024

International banking group UniCredit has been announced as the new official banking partner of Davis Cup, the International Tennis Federation (ITF) has announced.

Today’s news will see UniCredit partner the men’s World Cup of Tennis from 2024 until the end of 2026.

UniCredit’s new online banking service, buddy, will have visibility at Davis Cup ties and events for the next three years. Buddy, which is designed as the first remote branch of the UniCredit Group and offers online banking on demand, was launched in March.

The partnership was launched at a press conference at UniCredit’s head office in Milan earlier today. Italy will host the 2024 Davis Cup Finals Group A event in Bologna on 10-15 September.

UniCredit joins an expanding roster of Davis Cup partnerships which features Dunlop, Joma, Quironsalud, Socios and Stake, all of whom have committed their continued support of the world’s premier men’s team tennis competition.

David Haggerty, ITF President, said: “It is a pleasure to welcome the prestigious brand UniCredit to the Davis Cup family of partners. We thank them for their confidence in our competition and are proud to help them spread awareness of their products. We look forward to working with the team from UniCredit at Davis Cup ties and events, including the 2024 Davis Cup Finals Group A event in Bologna in September.”

Andrea Orcel, UniCredit Group CEO and Head of Italy, said: “We are very proud that our innovative and digital brand buddy, representing a new way of banking, is the Official Banking Partner of the Davis Cup. The tournament and its participants embody the pursuit of excellence and, above all, demonstrate the critical importance of teamwork. The Davis Cup stands out in the tennis world by showcasing the power of team success over solo accomplishments – values that sit firmly at the centre of UniCredit.”