STARNBERG, July 2, 2024

When the Men’s Tennis Bundesliga kicks off its eagerly awaited new season on July 7th, the world’s strongest league will now be known as the Tennis Channel Bundesliga.

The streaming provider has secured the exclusive naming rights for the top German league as the official media partner, initially for the next two seasons. The goal of this new partnership is to further professionalize the Tennis Channel Bundesliga and make the competition, which offers world-class tennis in a unique atmosphere every year, accessible to an even larger audience.

As part of the partnership, the Tennis Channel Bundesliga will once again be broadcast live with German commentary by Tennis Channel this summer. Tennis fans can follow the multi-week highlight event live on the streaming platform from home or on the go. During the broadcast, there will also be a conference call feature, allowing viewers to experience the highlights of three matches simultaneously.

New this season, all Bundesliga singles matches, as well as the conference, will be available for every tennis fan in Germany to watch for free and without registration. Additionally, the Bundesliga conference will also be available on tennis.de, the new digital platform of the German Tennis Federation (DTB). This platform will provide all relevant content of the highest German league at a glance, from results to tables and match reports.

“The partnership with Tennis Channel is the next important step for us to further expand the presence of the Tennis Channel Bundesliga in the public eye. For the first time in the league’s over 50-year history, we are bringing comprehensive live video coverage to the devices of German tennis fans for free, a great success that is only possible with a strong partner like Tennis Channel,” said Simon Papendorf, Managing Director of DMSG, the marketing subsidiary of the DTB.

“The Tennis Channel Bundesliga is an absolute highlight for tennis fans in the summer, and together with the DTB, we want to offer it to an even wider audience. The numerous Top 100 players participating in the various clubs, the family-friendly atmosphere, and the extended period during which world-class tennis continuously takes place in the cities are advantages that tour tournaments don’t have. Together with the DTB and the teams, our goal is to make the Tennis Channel Bundesliga more popular and to showcase that world-class tennis is happening live in Germany over several weeks,” said Matthias Hahn, General Manager for the DACH region of Tennis Channel.

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