BORDEAUX/STARNBERG, February 22, 2024 (Press Release)
From May 13 to 19, the BNP Paribas Primrose tournament is back for its ambitious 15th anniversary edition. After the undisputed success of 2023, featuring the rising to the top ranks of ATP Challengers, a prestigious lineup of players, including Stan Wawrinka, Andy Murray, Dominic Thiem, Richard Gasquet as well as eventual champion Ugo Humbert and an unmatched level of enthusiasm, everyone is eagerly awaiting the experience of this new edition.
This year, the Bordeaux ATP Challenger 175 introduces a new visual identity inspired by the tournament’s growing visibility and the iconic Bordeaux clay courts. Especially the updated logo that echoes the emblematic Villa Primrose emblem and its historic partner, BNP Paribas.
Heureux de vous dévoiler le nouveau logo du BNP Paribas Primrose 💫
Emblème du prestige de la @VillaPrimroseBx et de la fidélité de notre partenaire historique @BNPParibas, il marque une nouvelle page dans l’histoire du Tournoi. #BNPPprimrose #bordeaux #tennis #logo pic.twitter.com/uRFWmAjO9d
— BNP PARIBAS PRIMROSE (@BNPPprimrose) February 8, 2024
Scheduled for the second week of the ATP Masters 1000 event in Rome, the tournament seeks once again to welcome some of the greatest players with a prestigious ambassador in person of Julien Benneteau, former World No. 25 singles rankings, No. 5 in doubles, and current captain of the french women’s team.
To celebrate this anniversary edition, the tournament presents an even more diverse agenda :
· Opening ceremony : Highlight at the very start of the tournament, the inaugural ceremony is scheduled on the evening of Sunday, May the 12th. It will be the occasion for the ambassador of this edition to step onto the Central Court of the Villa for an exhibition match alongside other exceptional guests. Ticket sales for the ceremony will open in early March.
· Night sessions (Wednesday and Thursday) : Dive into the captivating ambiance of night games, offering a memorable nocturnal experience to the spectators, right before the finals.
· Fan zone : A dedicated area will welcome a larger audience, creating an interactive space where tennis supporters can gather all together and share a way more immersive experience.
· Concert evening : Villa Primrose will host a piano concert on the clay playing field of the Central Court during an evening that will delight music lovers and not only.
· A vibrant week centered around sports : The Partner Village and the public area will be staging a multitude of exciting activities during the week, from signing sessions to interactive demonstrations. And not forgetting a P250 Padel tournament !
Tickets will be available in early April.
