LONDON, April 3, 2025 (ATP Press Release)
The ATP Challenger Tour is set to reach more fans than ever in 2025, with a major global broadcast expansion set to deliver its world-class tennis to millions. A new partnership with Tennis Channel will see 35 Challenger Showcase events, featuring enhanced production, broadcast in Austria, France, Germany, India, Netherlands, Spain, Switzerland, UK, and USA.
In addition to broadcasting main-draw singles and doubles matches on centre court, Tennis Channel will produce original content highlighting the Challenger Tour’s unique identity and storytelling. This includes player features, off-season training sessions, and expert analysis, building on the Challenger Tour’s reach across social and digital.
ATP Media, the media arm of the ATP, will complement Tennis Channel distribution by adding to the list of territories and broadcasters worldwide, expanding the Challenger Tour’s media rights footprint and strengthening it as an international platform to showcase the sport’s future stars. Territories secured so far include Italy, Czech Republic, Slovakia, Lithuania, Japan and New Zealand.
ATP Challenger Tour Vice President Julia Boyadjieva said, “Expanding our media rights distribution is a huge step forward for the ATP Challenger Tour. We’re raising the bar with tournaments that feel bigger and better, combined with top-tier broadcast production to bring them to life. Partnering with Tennis Channel and other broadcasters means we can shine a global spotlight on the incredible talent in these events, giving players the platform they deserve and inspiring the next generation of stars. It’s another signal of our commitment to growing the game at this level.”
Tennis Channel’s Senior Vice President International and Programming Andy Reif added, “Tennis Channel and ATP share a common goal: to bring fans closer to the entertainment and drama of tennis. This partnership provides a unique platform to showcase the incredible talent and storylines of the ATP Challenger Tour. We are thrilled to be part of this exciting chapter and look forward to helping the Tour reach new audiences around the world.”
Upcoming Challenger Showcase events include the award-winning Challengers 125 in Mexico City, MEX (7-13 Apr) and San Marino, SMR (14-20 Jul) as well as Challengers 175 in Aix-en-Provence, FRA (28 Apr-4 May), Turin, ITA (13-18 May) and Bordeaux, FRA (13-18 May).
Today’s announcement forms part of ATP’s broader OneVision strategy, which has driven a $28.5 million record in total prize money for the 2025 season, a 135% increase since 2022. Enhancements also include the introduction of Challenger 175 events, the commercialisation of rights under Tennis Data Innovations (TDI), and the establishment of a dedicated leadership team to oversee Challenger Tour growth opportunities.
