LONDON, June 17, 2024 (Press Release)
The glittering array of tennis stars at this year’s Giorgio Armani Tennis Classic, taking place at The Hurlingham Club, from 25th – 29th June, is matched by a line-up of premium and luxury global brands.
With players including World No. 4 Alexander Zverev, World No. 15 Holger Rune, World No. 22 Karen Khachanov, World No. 28 Frances Tiafoe and British number two Cameron Norrie already confirmed, the prestigious event has secured a record number of premium sponsors as it celebrates its 30th edition.
Italian luxury fashion house Giorgio Armani enters a third year as title sponsor and is set to showcase the brand’s timeless elegance through a specially designed new collection, to be worn by on-court officials, umpires, ball kids and line judges. This bespoke offering will be available to consumers at a special pop-up at The Giorgio Armani Tennis Classic, as well as Giorgio Armani Flagship stores globally.
Returning top-tier partners include Citi Taste of Tennis, who will be bringing an unforgettable culinary experience to the Giorgio Armani Tennis Classic opening night. Alongside them, Whispering Angel will be enhancing the beautiful gardens of the Hurlingham Club with the ever-popular Whispering Angel Garden.
Premium Partner, Marriott Bonvoy, will provide a large screen, set against the backdrop of the JW Marriott Wellbeing Lounge , to offer nourishing experiences and prime view of the tennis as well as the occasional European Championship match.
Infosys, a global leader in next-generation digital services and consulting, will join as a digital innovations provider and add an on-court speed gun to their activations this year, while Rolls-Royce Motor Cars will once again ensure that the players and VIP guests are transported in unrivalled style and comfort.
New partners for 2024 include Hilton Head Island, America’s top rated island destination, offering guests the chance to win a holiday to their beautiful coastal location, and Chinese alcohol brand Kweichow Moutai, serving a sampling station for those keen to enjoy tipples from the world’s most valuable liquor company.
Also joining the family of official partners is Wheely, providing on-demand chauffeured journeys for guests, luxury beauty brand Clé de Peau Beauté, along with incumbent sponsors Go Fundraising, raising money for The Hurlingham Club Foundation, the official water Ty Nant, official beer Estrella Damm and the official gin, Jim & Tonic, produced in the heart of East London.
Tournament Director, Nikhil Waugh said: “We are delighted to be celebrating our 30th edition at the beautiful Hurlingham Club with a top-tier family of partners. The interest in the Giorgio Armani Tennis Classic is at an all-time high from premium brands looking to stand out from the crowd during such a busy and exciting summer of sport. By combining world-class tennis with the pinnacle of luxury, we have established a unique experience for our players, sponsors and guests and we are excited for the future of this long-established event.”
For three decades, tennis legends have graced the green courts of The Hurlingham Club, including Grand Slam champions Andy Murray, Novak Djokovic, Rafael Nadal, Pete Sampras and Goran Ivanisevic. Across the event’s 30 years, previous players share over 250 Grand Slam titles combined and boast over 1,500 weeks as world number one between them, positioning the Tennis Classic as a pinnacle of sporting excellence.
The Hurlingham Club combines timeless elegance with quintessentially British traditions and heritage, while offering a stunning and unique backdrop for the world’s best players to hone their grass court skills ahead of Wimbledon.
Also celebrating his 30th year at the event is Iranian-born Frenchman Mansour Bahrami, known as one of the most entertaining players on today’s legends’ doubles scene. Best known for his trick shots and on-court entertainment, even tennis icon Roger Federer says watching Bahrami play and perform is a “must see”.
Alongside the legends and ATP top talent, the returning Junior Invitational is building on the success of previous years, now expanding the field to 12 of the top juniors in the world. Players confirmed who will be looking to get some competitive grass court matches play ahead of the Wimbledon Juniors include, World No. 2 Laura Samson, World No. 3 Emerson Jones, World No. 8 Tyra Grant, Britain’s rising star, Mika Stojsavljevic as well as Wakana Sonobe, Hayden Jones, Reda Bennani, Mark Ceban, Jagger Leach and Max Schoenhaus.
